/*
* Lucky Wolf — the only stylesheet.
*
* Serves both the front end and the block editor (add_editor_style in
* functions.php), so a pattern cannot look right in one and wrong in the other.
*
* The scheme is light editorial: a bone page, deep forest ink, the logo's green
* as the accent, brass for emphasis. The ONLY dark ground on the site is the
* footer. Contrast is measured, not eyeballed — run `node tools/contrast.mjs`.
*
* THREE RULES THAT ARE NOT STYLISTIC:
*
* 1. NO large block of hero text is ever opacity-animated — not the ,
* not the lede. Chrome records LCP at the element's first non-zero-
* opacity paint, and you do not get to choose which element it picks:
* on a 390px viewport it picked the lede, and fading that in cost 3.5
* seconds of LCP.
*
* 2. .lw-reveal has NO hidden state here. assets/js/motion.js applies the
* start state imperatively and only to elements below the fold, so a
* blocked script leaves a complete, readable page.
*
* 3. `gold` (#B8862B) is 3.10:1 on the page ground. That is fine for a 40px
* metric and illegal for a paragraph. Body-size brass uses `gold-ink`.
* In the footer, `accent` is 3.24:1 — use `accent-light` there.
*/
/* --------------------------------------------------------------------------
* Spacing scale — this block is NOT optional
*
* theme.json declares a spacing scale, but core's `default` origin ships slugs
* 20-80 from its own scale and wins the merge on every colliding slug. The
* emitted CSS therefore carries core's values, not ours, and every section
* renders at roughly a third of its designed padding. Re-declaring at :root
* wins on source order. Keep these in sync with theme.json.
* ----------------------------------------------------------------------- */
:root {
--wp--preset--spacing--10: 0.5rem;
--wp--preset--spacing--20: 1rem;
--wp--preset--spacing--30: 1.5rem;
--wp--preset--spacing--40: 2.5rem;
--wp--preset--spacing--50: clamp(3rem, 5vw, 4.5rem);
--wp--preset--spacing--60: clamp(4.5rem, 8vw, 7rem);
--wp--preset--spacing--70: clamp(6rem, 11vw, 10rem);
--lw-ease-out: cubic-bezier(0.16, 1, 0.3, 1);
--lw-radius: 4px;
--lw-radius-lg: 8px;
--lw-header-h: 76px;
--lw-header-h-stuck: 60px;
--lw-rule: 1px solid var(--wp--preset--color--line);
}
/* --------------------------------------------------------------------------
* Base
* ----------------------------------------------------------------------- */
*,
*::before,
*::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
margin: 0;
background: var(--wp--preset--color--page);
color: var(--wp--preset--color--ink);
-webkit-font-smoothing: antialiased;
-moz-osx-font-smoothing: grayscale;
min-height: 100vh;
}
img,
svg,
video,
iframe { max-width: 100%; height: auto; }
img, svg, video { display: block; }
.screen-reader-text {
position: absolute !important;
width: 1px; height: 1px;
padding: 0; margin: -1px;
overflow: hidden; clip: rect(0 0 0 0); clip-path: inset(50%);
white-space: nowrap; border: 0;
}
.skip-link:focus {
position: fixed; top: 0.75rem; left: 0.75rem; z-index: 999;
padding: 0.75rem 1.25rem;
background: var(--wp--preset--color--ink);
color: var(--wp--preset--color--on-dark);
border-radius: var(--lw-radius);
font-weight: 600;
}
/* Suppressed for pointer input only, never for keyboard. The attribute is set
by motion.js; if that never runs, everyone keeps a ring. */
:focus-visible {
outline: 2px solid var(--wp--preset--color--accent);
outline-offset: 3px;
border-radius: 2px;
}
[data-input='pointer'] a:focus:not(:focus-visible),
[data-input='pointer'] button:focus:not(:focus-visible),
[data-input='pointer'] summary:focus:not(:focus-visible) { outline: none; }
::selection {
background: var(--wp--preset--color--ink);
color: var(--wp--preset--color--page);
}
/* --------------------------------------------------------------------------
* Editorial furniture
*
* The rhythm of this site is a hairline, a mono kicker, then a very large
* heading. That repetition is the identity — not colour, not shadows.
* ----------------------------------------------------------------------- */
.lw-main { position: relative; }
.lw-section { padding-block: var(--wp--preset--spacing--50); }
/* A rule across the top of a section, with the kicker sitting on it. */
.lw-section--ruled { border-top: var(--lw-rule); padding-top: var(--wp--preset--spacing--40); }
/*
* No width or margin rules here — the eyebrow is an ordinary child of whatever
* layout contains it, and WordPress sizes it like everything else in that
* column.
*
* An earlier version forced `max-width: none !important; margin-inline: 0
* !important` to stop the Services eyebrow being centred. That diagnosis was
* wrong: the culprit was `.lw-prose p { max-width: 68ch }`, which at 13px made
* the eyebrow narrower than its column so core's auto margins centred the
* difference. The override "fixed" Services and broke every post page, because
* wp:post-date and wp:post-terms carry this class too — they spanned the full
* 1344px while the title sat in a 760px column.
*
* Core's constrained-layout rule is `:where(.is-layout-constrained) > :where(…)`,
* which has ZERO specificity. Any class selector already beats it, so reaching
* for !important against the layout system is never the answer here.
*/
.lw-eyebrow {
font-family: var(--wp--preset--font-family--mono);
font-size: var(--wp--preset--font-size--xs);
font-weight: 500;
text-transform: uppercase;
letter-spacing: 0.14em;
color: var(--wp--preset--color--ink-muted);
margin: 0 0 0.9rem;
display: flex;
align-items: center;
gap: 0.7rem;
}
/* The short brass tick before a kicker. Decorative, so it is hidden from AT. */
.lw-eyebrow::before {
content: '';
width: 26px;
height: 2px;
background: var(--wp--preset--color--gold);
flex: 0 0 auto;
}
.lw-section__head { max-width: 22ch; }
.lw-section__head h2 { margin: 0; }
.lw-lede {
font-size: var(--wp--preset--font-size--lg);
color: var(--wp--preset--color--ink-muted);
max-width: 58ch;
}
/* --------------------------------------------------------------------------
* Header — logo left, nav centre, CTA right
* ----------------------------------------------------------------------- */
.lw-header-sentinel { position: absolute; top: 0; height: 1px; width: 1px; }
.lw-header {
position: sticky;
top: 0;
z-index: 100;
background: var(--wp--preset--color--page);
border-bottom: 1px solid transparent;
transition: border-color 220ms var(--lw-ease-out), box-shadow 220ms var(--lw-ease-out);
}
.lw-header.is-stuck {
border-bottom-color: var(--wp--preset--color--line);
box-shadow: var(--wp--preset--shadow--bar);
}
/*
* A wp:shortcode block wraps its output in a
, and that paragraph's
* default margins were offsetting the brand against the CTA button —
* visible on mobile as a logo sitting a dozen pixels too high.
* `display: contents` makes the itself the grid item.
*/
.lw-header__inner > p,
.lw-footer p:has(> .lw-footer__cols) { display: contents; }
.lw-header__inner {
display: grid;
/* Three real columns, so the nav is centred on the PAGE rather than in
whatever space the logo and button happen to leave over. */
grid-template-columns: 1fr auto 1fr;
align-items: center;
gap: 1.5rem;
min-height: var(--lw-header-h);
transition: min-height 220ms var(--lw-ease-out);
}
.lw-header.is-stuck .lw-header__inner { min-height: var(--lw-header-h-stuck); }
.lw-brand {
display: inline-flex;
align-items: center;
gap: 0.7rem;
text-decoration: none;
color: var(--wp--preset--color--ink);
justify-self: start;
}
.lw-brand:hover { color: var(--wp--preset--color--ink); text-decoration: none; }
.lw-brand__mark {
width: 48px;
height: 48px;
flex: 0 0 auto;
transition: width 220ms var(--lw-ease-out), height 220ms var(--lw-ease-out);
}
.lw-header.is-stuck .lw-brand__mark { width: 38px; height: 38px; }
.lw-brand__text {
font-family: var(--wp--preset--font-family--display);
font-size: 1.0625rem;
font-weight: 800;
letter-spacing: -0.02em;
line-height: 1.05;
}
.lw-brand__text small {
display: block;
font-family: var(--wp--preset--font-family--mono);
font-size: 0.5625rem;
font-weight: 500;
letter-spacing: 0.22em;
text-transform: uppercase;
color: var(--wp--preset--color--ink-muted);
margin-top: 2px;
}
.lw-header__cta { justify-self: end; }
.lw-header__cta .wp-block-button__link { white-space: nowrap; }
/* --------------------------------------------------------------------------
* Navigation
* ----------------------------------------------------------------------- */
.lw-nav { justify-self: center; }
.lw-nav .wp-block-navigation__container { gap: clamp(1rem, 1.8vw, 1.9rem); }
.lw-nav .wp-block-navigation-item__content {
font-size: var(--wp--preset--font-size--sm);
font-weight: 500;
color: var(--wp--preset--color--ink);
text-decoration: none;
padding-block: 0.35rem;
position: relative;
}
.lw-nav .wp-block-navigation-item__content:hover,
.lw-nav .current-menu-item > .wp-block-navigation-item__content {
color: var(--wp--preset--color--accent);
text-decoration: none;
}
/* Grows from the centre. transform only — no layout, no repaint. */
.lw-nav .wp-block-navigation-item__content::after {
content: '';
position: absolute;
left: 0; right: 0; bottom: 0;
height: 2px;
background: var(--wp--preset--color--gold);
transform: scaleX(0);
transition: transform 220ms var(--lw-ease-out);
}
.lw-nav .wp-block-navigation-item__content:hover::after,
.lw-nav .current-menu-item > .wp-block-navigation-item__content::after { transform: scaleX(1); }
.wp-block-navigation__responsive-container.is-menu-open {
background: var(--wp--preset--color--page) !important;
padding: clamp(2rem, 8vw, 4rem);
}
.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation-item__content {
font-family: var(--wp--preset--font-family--display);
font-size: var(--wp--preset--font-size--xl);
font-weight: 700;
color: var(--wp--preset--color--ink);
}
@media (max-width: 900px) {
.lw-header__inner { grid-template-columns: 1fr auto auto; }
.lw-nav { justify-self: end; }
}
@media (max-width: 599px) {
.lw-header__inner { gap: 0.6rem; }
.lw-brand__mark { width: 40px; height: 40px; }
.lw-brand__text { font-size: 0.9375rem; }
.lw-brand__text small { display: none; }
.lw-header__cta .wp-block-button__link {
padding-inline: 0.95rem;
font-size: var(--wp--preset--font-size--xs);
}
}
/* --------------------------------------------------------------------------
* Hero
* ----------------------------------------------------------------------- */
.lw-hero { padding-block: clamp(3rem, 7vw, 6rem) var(--wp--preset--spacing--50); }
.lw-hero__grid {
display: grid;
/* Asymmetric on purpose: the copy is the subject, the mark is the seal. */
grid-template-columns: 1.25fr 0.75fr;
align-items: center;
gap: clamp(2rem, 5vw, 4.5rem);
}
.lw-hero__copy { min-width: 0; }
/* Never animated. See rule 1 in the file header. */
.lw-hero__title {
margin: 0;
max-width: 13ch;
text-wrap: balance;
text-transform: uppercase;
}
.lw-hero__title em {
display: block;
font-style: normal;
color: var(--wp--preset--color--accent);
}
/* The brass rule under the headline is the single most identifying mark on
the page, so it gets a real size rather than a hairline. */
.lw-hero__rule {
width: 96px;
height: 4px;
background: var(--wp--preset--color--gold);
margin: var(--wp--preset--spacing--30) 0;
border: 0;
}
.lw-hero__lede {
font-size: var(--wp--preset--font-size--lg);
color: var(--wp--preset--color--ink-muted);
max-width: 46ch;
margin: 0 0 var(--wp--preset--spacing--30);
}
.lw-hero__actions { display: flex; flex-wrap: wrap; gap: 0.85rem; align-items: center; }
.lw-hero__art {
position: relative;
display: grid;
place-items: center;
/* Room for the portrait, which hangs off the bottom-left of the mark. */
padding-bottom: clamp(1rem, 3vw, 2.5rem);
padding-left: clamp(2rem, 6vw, 4.5rem);
}
.lw-hero__mark { width: min(100%, 340px); height: auto; }
/*
* Jeremy, overlapping the mark. He is the face of the business and the client
* roster is relationship-led, so the hero says who you would actually be
* dealing with rather than only showing a badge.
*/
.lw-hero__portrait {
position: absolute;
left: 0;
bottom: 0;
width: clamp(108px, 14vw, 158px);
aspect-ratio: 1;
object-fit: cover;
object-position: center 18%;
border-radius: 50%;
background: var(--wp--preset--color--card);
border: 4px solid var(--wp--preset--color--page);
box-shadow: var(--wp--preset--shadow--lg);
}
/*
* Entrance. NO HERO TEXT IS ANIMATED — not the h1, not the lede.
*
* Rule 1 in the file header says the h1 is never opacity-animated because
* Chrome records LCP at first non-zero-opacity paint. The lede was animated
* anyway, and on a 390px viewport the lede — not the h1, not the logo — is
* what Chrome picks as the LCP element. `backwards` fill held it at opacity 0
* before the animation even started, and LCP measured 5.0s against 1.5s for
* the previous build.
*
* So the rule is not "don't animate the h1". It is: do not opacity-animate
* any large block of hero text, because you do not get to choose which one
* Chrome measures.
*/
@media (prefers-reduced-motion: no-preference) {
.lw-hero__eyebrow,
.lw-hero__rule,
.lw-hero__actions,
.lw-hero__art {
animation: lw-rise 0.7s var(--lw-ease-out) backwards;
}
.lw-hero__eyebrow { animation-delay: 0.02s; }
.lw-hero__rule { animation-delay: 0.10s; }
.lw-hero__actions { animation-delay: 0.20s; }
.lw-hero__art { animation-delay: 0.06s; }
}
@keyframes lw-rise {
from { opacity: 0; transform: translate3d(0, 14px, 0); }
to { opacity: 1; transform: none; }
}
@media (max-width: 860px) {
.lw-hero__grid { grid-template-columns: 1fr; }
/*
* Keep the desktop composition rather than stacking two loose shapes.
* The art becomes a single lockup — mark with the portrait overlapping
* its lower right — sized to the column, left aligned with the copy, and
* sitting directly above the eyebrow instead of floating in its own band.
*/
.lw-hero__art {
order: -1;
justify-items: start;
justify-content: start;
padding: 0;
width: min(78%, 300px);
margin-bottom: var(--wp--preset--spacing--30);
}
.lw-hero__mark { width: 100%; }
.lw-hero__portrait {
left: auto;
right: -6%;
bottom: 4%;
width: 42%;
border-width: 3px;
}
.lw-hero__title { max-width: 16ch; }
}
/* --------------------------------------------------------------------------
* Client logo wall — white tiles
*
* Tiles rather than bare logos. The roster is nine transparent PNGs and a
* JPEG, at wildly different aspect ratios and ink densities; on a bone page
* the dark ones shout and the light ones vanish. A white tile with a hairline
* gives every client the same frame, which is also the honest way to present
* someone else's mark.
* ----------------------------------------------------------------------- */
.lw-logos { overflow: hidden; }
.lw-logos__track {
display: flex;
align-items: stretch;
gap: 1rem;
margin: 0;
padding: 0;
list-style: none;
width: max-content;
}
@media (prefers-reduced-motion: no-preference) {
.lw-logos__track { animation: lw-marquee 60s linear infinite; }
.lw-logos:hover .lw-logos__track,
.lw-logos:focus-within .lw-logos__track { animation-play-state: paused; }
}
/* The track holds the roster twice, so -50% lands exactly on the seam. */
@keyframes lw-marquee {
from { transform: translate3d(0, 0, 0); }
to { transform: translate3d(-50%, 0, 0); }
}
.lw-logos--static .lw-logos__track {
animation: none;
flex-wrap: wrap;
justify-content: center;
width: auto;
}
.lw-logo { flex: 0 0 auto; }
.lw-logo a {
display: flex;
align-items: center;
justify-content: center;
width: clamp(150px, 17vw, 190px);
height: clamp(88px, 10vw, 104px);
padding: 0.85rem 1rem;
background: var(--wp--preset--color--card);
border: var(--lw-rule);
border-radius: var(--lw-radius-lg);
/* Backstop. The caps on the image below should make this unnecessary, but
a client can replace their logo at any time and a tile that leaks is
worse than one that crops. */
overflow: hidden;
transition: border-color 220ms var(--lw-ease-out), box-shadow 220ms var(--lw-ease-out);
}
.lw-logo a:hover,
.lw-logo a:focus-visible {
border-color: var(--wp--preset--color--line-strong);
box-shadow: var(--wp--preset--shadow--md);
}
.lw-logo__img {
border-radius: 4px;
/* Explicit pixel caps, not max-height: 100%.
These are replaced elements carrying their own width/height attributes
inside a fixed-height flex line, and a percentage max-height did not
constrain them — BONK, Klooz, Taco Alibi and Indiana Bar Service all
spilled out over the tile border. Pixels are deterministic. */
/* Capped on both axes. Height is the usual binding constraint, so it is
set close to the tile's inner height — a near-square logo capped at a
conservative height reads much smaller than a wide one beside it. */
max-height: clamp(54px, 7vw, 72px);
max-width: clamp(118px, 14vw, 152px);
width: auto;
height: auto;
object-fit: contain;
}
.lw-logo__fallback {
font-family: var(--wp--preset--font-family--display);
font-weight: 700;
font-size: var(--wp--preset--font-size--sm);
color: var(--wp--preset--color--ink-muted);
text-align: center;
}
/* --------------------------------------------------------------------------
* Cards
* ----------------------------------------------------------------------- */
.lw-card,
.lw-proof__card,
.lw-member {
background: var(--wp--preset--color--card);
border: var(--lw-rule);
border-radius: var(--lw-radius-lg);
padding: clamp(1.4rem, 2.5vw, 2rem);
transition: transform 300ms var(--lw-ease-out), border-color 300ms var(--lw-ease-out), box-shadow 300ms var(--lw-ease-out);
}
@media (prefers-reduced-motion: no-preference) {
.lw-card:hover,
.lw-proof__card:hover,
.lw-member:hover {
transform: translateY(-3px);
border-color: var(--wp--preset--color--line-strong);
box-shadow: var(--wp--preset--shadow--lg);
}
}
/* --------------------------------------------------------------------------
* Value propositions — numbered, editorial
* ----------------------------------------------------------------------- */
.lw-props {
display: grid;
grid-template-columns: repeat(auto-fit, minmax(min(100%, 280px), 1fr));
gap: 0;
border-top: var(--lw-rule);
}
/* Rules between, not boxes around. Cheaper visually and much more editorial
than three floating cards. */
.lw-prop {
padding: var(--wp--preset--spacing--40) clamp(0rem, 2vw, 2rem) var(--wp--preset--spacing--30) 0;
border-bottom: var(--lw-rule);
}
@media (min-width: 860px) {
.lw-prop + .lw-prop {
padding-left: clamp(1.5rem, 3vw, 3rem);
border-left: var(--lw-rule);
}
}
.lw-prop__num {
font-family: var(--wp--preset--font-family--mono);
font-size: var(--wp--preset--font-size--xs);
letter-spacing: 0.14em;
color: var(--wp--preset--color--gold-ink);
display: block;
margin-bottom: 0.8rem;
}
.lw-prop__title { margin: 0 0 0.6rem; font-size: var(--wp--preset--font-size--xl); }
.lw-prop__body { margin: 0; color: var(--wp--preset--color--ink-muted); }
/* --------------------------------------------------------------------------
* PROOF
* ----------------------------------------------------------------------- */
.lw-proof {
display: grid;
grid-template-columns: repeat(auto-fit, minmax(min(100%, 320px), 1fr));
gap: clamp(1rem, 2vw, 1.5rem);
}
/* There are four case studies. An auto-fit grid puts three on the top row and
orphans the fourth, which reads as a mistake. */
@media (min-width: 900px) {
.lw-proof { grid-template-columns: repeat(2, 1fr); }
}
.lw-proof__card { display: flex; flex-direction: column; }
/* No tile here. The card is already white, so a white tile on it reads as a
stray box — and the client logo does not need a second frame to belong. */
.lw-proof__logo-wrap {
display: flex;
align-items: center;
height: 60px;
margin-bottom: 1.25rem;
}
.lw-proof__logo {
/* Several marks are solid-ground squares — Back Room Cigars especially —
and a hard corner beside rounded cards looks like a mistake. Harmless
on the transparent ones. */
border-radius: 6px;
max-height: 56px;
max-width: 168px;
width: auto;
height: auto;
object-fit: contain;
}
.lw-proof__title {
margin: 0 0 1rem;
font-family: var(--wp--preset--font-family--mono);
font-size: var(--wp--preset--font-size--xs);
font-weight: 500;
text-transform: uppercase;
letter-spacing: 0.14em;
color: var(--wp--preset--color--ink-muted);
}
.lw-proof__metric { margin: 0 0 1rem; display: flex; flex-wrap: wrap; align-items: baseline; gap: 0.6rem; }
.lw-metric__value {
font-family: var(--wp--preset--font-family--display);
font-size: var(--wp--preset--font-size--3xl);
font-weight: 900;
line-height: 0.95;
letter-spacing: -0.03em;
/* gold is 3.10:1 on this ground — legal here ONLY because this is display
size. Never use it for body copy; that is what gold-ink is for. */
color: var(--wp--preset--color--gold);
/* The counter rewrites this text every frame; tabular figures stop the
line jittering as digit widths change. */
font-variant-numeric: tabular-nums;
}
.lw-metric__label { font-size: var(--wp--preset--font-size--sm); color: var(--wp--preset--color--ink-muted); }
.lw-proof__headline {
margin: 0 0 0.6rem;
font-family: var(--wp--preset--font-family--display);
font-size: var(--wp--preset--font-size--lg);
font-weight: 700;
letter-spacing: -0.02em;
}
.lw-proof__body { color: var(--wp--preset--color--ink-muted); }
.lw-proof__body p:last-child { margin-bottom: 0; }
.lw-proof__more {
margin-top: auto;
padding-top: 1.25rem;
font-size: var(--wp--preset--font-size--sm);
font-weight: 600;
text-decoration: none;
}
.lw-proof__more:hover { text-decoration: underline; }
.lw-proof__more::after { content: ' \2192'; }
/* --------------------------------------------------------------------------
* Team
* ----------------------------------------------------------------------- */
.lw-team {
display: grid;
grid-template-columns: repeat(auto-fit, minmax(min(100%, 240px), 1fr));
gap: clamp(1rem, 2vw, 1.5rem);
}
.lw-member { text-align: left; }
/* Portraits are squared with a hairline rather than circles with a glow. The
circles were the single most ztat-looking thing on the page. */
.lw-member__frame {
aspect-ratio: 4 / 5;
margin: 0 0 1.1rem;
overflow: hidden;
border-radius: var(--lw-radius);
background: var(--wp--preset--color--card-sunk);
border: var(--lw-rule);
}
.lw-member__photo {
width: 100%;
height: 100%;
object-fit: cover;
/* The headshots come from eight different sources and eight different
cameras. A shared, very light warm grade stops the grid looking like a
scrapbook without making anyone look odd. */
filter: saturate(0.94) contrast(1.02);
}
.lw-member__name { margin: 0 0 0.2rem; font-size: var(--wp--preset--font-size--lg); }
.lw-member__role {
margin: 0 0 0.7rem;
font-family: var(--wp--preset--font-family--mono);
font-size: var(--wp--preset--font-size--xs);
text-transform: uppercase;
letter-spacing: 0.12em;
color: var(--wp--preset--color--gold-ink);
}
.lw-member__bio { color: var(--wp--preset--color--ink-muted); font-size: var(--wp--preset--font-size--sm); }
.lw-member__bio p:last-child { margin-bottom: 0; }
.lw-member__link { font-size: var(--wp--preset--font-size--sm); font-weight: 600; text-decoration: none; }
.lw-member__link:hover { text-decoration: underline; }
.lw-team--compact .lw-member__bio { display: none; }
/* --------------------------------------------------------------------------
* Video
* ----------------------------------------------------------------------- */
.lw-videos__list { list-style: none; margin: 0; padding: 0; }
.lw-videos--grid .lw-videos__list {
display: grid;
grid-template-columns: repeat(auto-fill, minmax(min(100%, 176px), 1fr));
gap: clamp(0.75rem, 1.5vw, 1.1rem);
}
.lw-videos--wide .lw-videos__list { grid-template-columns: repeat(auto-fill, minmax(min(100%, 320px), 1fr)); }
/* The rail is a plain horizontal scroller by default. GSAP upgrades it to a
pinned scrub on desktop; on touch it stays a scroller, because hijacking
vertical scroll to move something sideways is disorienting and a thumb can
already swipe this directly. */
.lw-videos--rail { overflow: hidden; }
.lw-videos--rail .lw-videos__list {
display: flex;
gap: clamp(0.75rem, 1.5vw, 1.1rem);
overflow-x: auto;
scroll-snap-type: x mandatory;
-webkit-overflow-scrolling: touch;
padding-bottom: 0.75rem;
}
.lw-videos--rail .lw-video { flex: 0 0 clamp(150px, 38vw, 200px); scroll-snap-align: start; }
/* Once GSAP drives the offset, native scrolling has to stop or the two fight
each other. The class name is historical — the rail is no longer pinned. */
.lw-videos--rail.is-pinned .lw-videos__list {
overflow-x: visible;
scroll-snap-type: none;
width: max-content;
}
.lw-video { position: relative; min-width: 0; }
.lw-video__btn {
display: block;
position: relative;
width: 100%;
padding: 0;
border: var(--lw-rule);
border-radius: var(--lw-radius-lg);
overflow: hidden;
background: var(--wp--preset--color--card-sunk);
cursor: pointer;
transition: transform 300ms var(--lw-ease-out), border-color 300ms var(--lw-ease-out), box-shadow 300ms var(--lw-ease-out);
}
@media (prefers-reduced-motion: no-preference) {
.lw-video__btn:hover { transform: translateY(-3px); box-shadow: var(--wp--preset--shadow--lg); }
}
.lw-video__btn:hover { border-color: var(--wp--preset--color--line-strong); }
.lw-video--short .lw-video__btn { aspect-ratio: 9 / 16; }
.lw-video--wide .lw-video__btn { aspect-ratio: 16 / 9; }
.lw-video__poster { width: 100%; height: 100%; object-fit: cover; }
.lw-video__poster--missing { display: block; width: 100%; height: 100%; background: var(--wp--preset--color--card-sunk); }
.lw-video__play {
position: absolute;
inset: 0;
margin: auto;
width: 50px; height: 50px;
border-radius: 50%;
background: var(--wp--preset--color--page);
box-shadow: var(--wp--preset--shadow--lg);
transition: background-color 220ms var(--lw-ease-out), transform 220ms var(--lw-ease-out);
}
/* The triangle, drawn with a border so it needs no asset. */
.lw-video__play::after {
content: '';
position: absolute;
inset: 0;
margin: auto;
width: 0; height: 0;
border-style: solid;
border-width: 8px 0 8px 14px;
border-color: transparent transparent transparent var(--wp--preset--color--ink);
transform: translateX(2px);
}
.lw-video__btn:hover .lw-video__play { background: var(--wp--preset--color--accent); transform: scale(1.06); }
.lw-video__btn:hover .lw-video__play::after { border-left-color: var(--wp--preset--color--on-accent); }
.lw-video__title {
margin: 0.6rem 0 0;
font-size: var(--wp--preset--font-size--sm);
line-height: 1.4;
color: var(--wp--preset--color--ink);
display: -webkit-box;
-webkit-line-clamp: 2;
line-clamp: 2;
-webkit-box-orient: vertical;
overflow: hidden;
}
.lw-video__frame { width: 100%; aspect-ratio: 16 / 9; border: 0; border-radius: var(--lw-radius-lg); display: block; }
.lw-videos__empty { font-weight: 600; }
/* The Videos page carries 115 Shorts. They all ship in the markup and all
lazy-load, so revealing the rest costs no request — but a 115-item wall is
a bad first impression, so everything past the first 24 starts hidden. */
.lw-videos--paged .lw-video[data-lw-overflow] { display: none; }
.lw-videos--paged.is-expanded .lw-video[data-lw-overflow] { display: block; }
.lw-videos__more { margin-top: var(--wp--preset--spacing--30); text-align: center; }
.lw-videos--paged.is-expanded .lw-videos__more { display: none; }
/* Shorts modal */
.lw-video-dialog { border: 0; padding: 0; background: transparent; max-width: 100vw; max-height: 100vh; overflow: visible; }
.lw-video-dialog::backdrop { background: rgba(18, 36, 28, 0.82); }
.lw-video-dialog__stage {
width: min(92vw, calc((100vh - 6rem) * 9 / 16));
aspect-ratio: 9 / 16;
max-height: calc(100vh - 6rem);
border-radius: var(--lw-radius-lg);
overflow: hidden;
background: #000;
}
.lw-video-dialog__stage .lw-video__frame { width: 100%; height: 100%; aspect-ratio: auto; border-radius: 0; }
.lw-video-dialog__close {
position: absolute;
top: -2.9rem; right: 0;
width: 40px; height: 40px;
font-size: 24px; line-height: 1;
color: var(--wp--preset--color--ink);
background: var(--wp--preset--color--page);
border: var(--lw-rule);
border-radius: 50%;
cursor: pointer;
}
.lw-video-dialog__close:hover { background: var(--wp--preset--color--accent); color: var(--wp--preset--color--on-accent); }
/* --------------------------------------------------------------------------
* Blog and prose
* ----------------------------------------------------------------------- */
.lw-card-grid {
display: grid;
grid-template-columns: repeat(auto-fill, minmax(min(100%, 300px), 1fr));
gap: clamp(1rem, 2vw, 1.5rem);
}
.lw-card-grid .wp-block-post-title { font-size: var(--wp--preset--font-size--xl); margin-block: 0.4rem 0.6rem; }
.lw-card-grid .wp-block-post-title a { color: var(--wp--preset--color--ink); text-decoration: none; }
.lw-card-grid .wp-block-post-title a:hover { color: var(--wp--preset--color--accent); }
.lw-card-grid .wp-block-post-date {
font-family: var(--wp--preset--font-family--mono);
font-size: var(--wp--preset--font-size--xs);
letter-spacing: 0.1em;
text-transform: uppercase;
color: var(--wp--preset--color--ink-muted);
}
.lw-card-grid .wp-block-post-excerpt__excerpt { color: var(--wp--preset--color--ink-muted); }
.lw-prose > * + * { margin-top: 1.15em; }
.lw-prose h2 { margin-top: 2em; }
.lw-prose h3 { margin-top: 1.6em; }
/*
* No max-width on prose paragraphs. The column IS the measure.
*
* There used to be a 68ch cap here for readability. Measured, the content
* column is 760px and 68ch at 18px Inter is 748px — so the cap bought 12px of
* line length and cost the alignment: core centres a child narrower than its
* container, leaving every paragraph 6px right of the heading above it. The
* column is already ~69ch, which is the measure the cap was reaching for.
*
* If a narrower measure is ever wanted, change the container's contentSize in
* theme.json rather than capping the children — that keeps one source of
* truth and nothing to re-centre.
*/
/* --------------------------------------------------------------------------
* CTA band — the one dark band on a light page
*
* Inverted from the previous scheme, and for the same reason it worked there:
* it is the largest value contrast anywhere on the page, so it reads as the
* end of the argument.
*
* Neither `accent` nor `ink-muted` is legible here — 3.24:1 and 2.87:1. Use
* accent-light and on-dark.
* ----------------------------------------------------------------------- */
.lw-cta-band { color: var(--wp--preset--color--on-dark); }
.lw-cta-band :where(h1, h2, h3, h4) { color: var(--wp--preset--color--on-dark); }
.lw-cta-band .lw-eyebrow { color: var(--wp--preset--color--on-dark); opacity: 0.75; }
.lw-cta-band .lw-eyebrow::before { background: var(--wp--preset--color--gold); }
.lw-cta-band :where(a):not(.wp-element-button) { color: var(--wp--preset--color--accent-light); }
.lw-cta-band :where(a):not(.wp-element-button):hover { color: var(--wp--preset--color--gold); }
.lw-cta-band .wp-element-button {
background: var(--wp--preset--color--page);
border-color: var(--wp--preset--color--page);
color: var(--wp--preset--color--ink);
}
.lw-cta-band .wp-element-button:hover {
background: var(--wp--preset--color--gold);
border-color: var(--wp--preset--color--gold);
color: var(--wp--preset--color--ink);
}
/* --------------------------------------------------------------------------
* Footer — the other dark band
* ----------------------------------------------------------------------- */
.lw-footer {
background: var(--wp--preset--color--ink);
color: var(--wp--preset--color--on-dark);
padding-block: var(--wp--preset--spacing--50) var(--wp--preset--spacing--30);
}
.lw-footer .lw-brand { color: var(--wp--preset--color--on-dark); }
.lw-footer .lw-brand:hover { color: var(--wp--preset--color--on-dark); }
.lw-footer .lw-brand__text small { color: var(--wp--preset--color--accent-light); }
.lw-footer__cols {
display: grid;
grid-template-columns: 1fr;
gap: clamp(1.5rem, 4vw, 3rem);
}
@media (min-width: 620px) {
.lw-footer__cols { grid-template-columns: repeat(3, 1fr); }
.lw-footer__cols > :first-child { grid-column: 1 / -1; }
}
@media (min-width: 900px) {
.lw-footer__cols { grid-template-columns: 1.6fr repeat(3, 1fr); }
.lw-footer__cols > :first-child { grid-column: auto; }
}
.lw-footer__blurb {
margin: 1.1rem 0 0;
max-width: 34ch;
color: var(--wp--preset--color--on-dark);
opacity: 0.78;
font-size: var(--wp--preset--font-size--sm);
}
.lw-footer h2 {
font-family: var(--wp--preset--font-family--mono);
font-size: var(--wp--preset--font-size--xs);
font-weight: 500;
text-transform: uppercase;
letter-spacing: 0.14em;
color: var(--wp--preset--color--accent-light);
margin: 0 0 0.9rem;
}
.lw-footer ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 0.55rem; }
.lw-footer a {
color: var(--wp--preset--color--on-dark);
text-decoration: none;
font-size: var(--wp--preset--font-size--sm);
}
.lw-footer a:hover { color: var(--wp--preset--color--gold); text-decoration: underline; }
.lw-footer__legal {
margin-top: var(--wp--preset--spacing--40);
padding-top: var(--wp--preset--spacing--20);
border-top: 1px solid rgba(242, 247, 243, 0.14);
display: flex;
flex-wrap: wrap;
justify-content: space-between;
gap: 0.75rem;
font-size: var(--wp--preset--font-size--xs);
color: var(--wp--preset--color--on-dark);
opacity: 0.7;
}
/* --------------------------------------------------------------------------
* Gravity Forms
*
* GF 3.x ships its "Orbital" theme, which assumes a light background — so on
* this scheme most of the work is restraint rather than override.
* ----------------------------------------------------------------------- */
.gform_wrapper .gfield_label {
font-family: var(--wp--preset--font-family--mono);
font-size: var(--wp--preset--font-size--xs) !important;
font-weight: 500 !important;
text-transform: uppercase;
letter-spacing: 0.12em;
color: var(--wp--preset--color--ink-muted) !important;
margin-bottom: 0.45rem !important;
}
.gform_wrapper .gfield_required { color: var(--wp--preset--color--accent); }
.gform_wrapper input[type='text'],
.gform_wrapper input[type='email'],
.gform_wrapper input[type='tel'],
.gform_wrapper input[type='url'],
.gform_wrapper input[type='number'],
.gform_wrapper select,
.gform_wrapper textarea {
width: 100%;
padding: 0.85rem 1rem !important;
background: var(--wp--preset--color--card) !important;
border: 1px solid var(--wp--preset--color--line-strong) !important;
border-radius: var(--lw-radius) !important;
color: var(--wp--preset--color--ink) !important;
font-family: var(--wp--preset--font-family--body) !important;
/* 16px minimum, or iOS Safari zooms the viewport on focus. */
font-size: 1rem !important;
transition: border-color 180ms var(--lw-ease-out), box-shadow 180ms var(--lw-ease-out);
}
.gform_wrapper ::placeholder { color: var(--wp--preset--color--ink-muted); opacity: 1; }
.gform_wrapper input:focus,
.gform_wrapper select:focus,
.gform_wrapper textarea:focus {
outline: none;
border-color: var(--wp--preset--color--accent) !important;
box-shadow: 0 0 0 3px rgba(46, 125, 91, 0.15) !important;
}
.gform_wrapper textarea { min-height: 150px; resize: vertical; }
/* intl-tel-input from gp-advanced-phone-field overlays a flag dropdown inside
the field, so the input needs left padding to clear it. */
.gform_wrapper .iti { width: 100%; display: block; }
.gform_wrapper .iti--allow-dropdown input[type='tel'] { padding-left: 62px !important; }
.gform_wrapper .iti__country-container { max-height: 56px; }
.gform_wrapper .gform_footer input[type='submit'],
.gform_wrapper .gform_button {
background: var(--wp--preset--color--accent) !important;
color: var(--wp--preset--color--on-accent) !important;
border: 1px solid var(--wp--preset--color--accent) !important;
border-radius: var(--lw-radius) !important;
padding: 0.95rem 2rem !important;
font-family: var(--wp--preset--font-family--body) !important;
font-size: var(--wp--preset--font-size--sm) !important;
font-weight: 600 !important;
cursor: pointer;
transition: background-color 180ms var(--lw-ease-out);
}
.gform_wrapper .gform_footer input[type='submit']:hover { background: var(--wp--preset--color--accent-deep) !important; }
.gform_wrapper .gfield_description,
.gform_wrapper .gform_validation_errors,
.gform_wrapper .validation_message { font-size: var(--wp--preset--font-size--sm); }
/* Measured at 4.83:1 on the card ground. */
.gform_wrapper .validation_message,
.gform_wrapper .gfield_error .gfield_label { color: #A32B18 !important; }
.gform_wrapper .gfield_error input,
.gform_wrapper .gfield_error textarea { border-color: #A32B18 !important; }
.gform_wrapper .gform_validation_errors {
background: rgba(163, 43, 24, 0.06) !important;
border: 1px solid rgba(163, 43, 24, 0.35) !important;
border-radius: var(--lw-radius);
color: var(--wp--preset--color--ink) !important;
box-shadow: none !important;
}
.gform_confirmation_message {
padding: 1.25rem 1.5rem;
background: var(--wp--preset--color--card);
border: 1px solid var(--wp--preset--color--accent);
border-radius: var(--lw-radius-lg);
}
/*
* Hiding the reCAPTCHA badge is only permitted by Google's terms when the form
* carries the branding text instead. That text is injected by
* lw_recaptcha_branding() in inc/integrations.php, which detects GF's
* `ginput_recaptcha` class — GF does not emit Google's own `g-recaptcha`.
* If either goes, the other goes in the same commit.
*/
.grecaptcha-badge { visibility: hidden !important; }
.lw-recaptcha-notice {
margin-top: 0.85rem;
font-size: var(--wp--preset--font-size--xs);
color: var(--wp--preset--color--ink-muted);
}
.lw-recaptcha-notice a { color: var(--wp--preset--color--ink-muted); }
/* --------------------------------------------------------------------------
* Reveal
*
* No hidden state. motion.js applies the start state imperatively and only to
* elements below the fold. See rule 2 in the file header.
* ----------------------------------------------------------------------- */
.lw-reveal { will-change: auto; }
.lw-word { display: inline-block; will-change: transform; }
[data-lw-split] { overflow: hidden; }
/* --------------------------------------------------------------------------
* Post meta, post navigation, related posts
* ----------------------------------------------------------------------- */
/*
* The byline shares one eyebrow with the category, so the post header carries
* two brass ticks (date, then meta) rather than three. No width or margin
* rules here for the same reason they are absent from .lw-eyebrow above —
* see the note at the top of that rule.
*/
.lw-meta__sep {
color: var(--wp--preset--color--line-strong);
}
.lw-meta a {
color: inherit;
text-decoration: none;
border-bottom: 1px solid transparent;
}
.lw-meta a:hover {
color: var(--wp--preset--color--accent);
border-bottom-color: currentColor;
}
.lw-postend {
border-top: var(--lw-rule);
}
.lw-postnav {
gap: 1rem;
margin-bottom: var(--wp--preset--spacing--40);
}
.lw-postnav .post-navigation-link {
max-width: 48%;
font-size: var(--wp--preset--font-size--sm);
}
.lw-postnav .post-navigation-link-next {
margin-left: auto;
text-align: right;
}
.lw-postnav a {
color: var(--wp--preset--color--ink);
text-decoration: none;
}
.lw-postnav a:hover {
color: var(--wp--preset--color--accent);
}
.lw-related__list {
list-style: none;
margin: 0.9rem 0 0;
padding: 0;
}
.lw-related__date {
font-family: var(--wp--preset--font-family--mono);
font-size: var(--wp--preset--font-size--xs);
letter-spacing: 0.1em;
text-transform: uppercase;
color: var(--wp--preset--color--ink-muted);
margin: 0 0 0.4rem;
}
.lw-related__link {
font-family: var(--wp--preset--font-family--display);
font-size: var(--wp--preset--font-size--lg);
font-weight: 700;
line-height: 1.2;
color: var(--wp--preset--color--ink);
text-decoration: none;
}
.lw-related__link:hover {
color: var(--wp--preset--color--accent);
}
/* --------------------------------------------------------------------------
* Reduced motion
* ----------------------------------------------------------------------- */
@media (prefers-reduced-motion: reduce) {
html { scroll-behavior: auto; }
*,
*::before,
*::after {
animation-duration: 0.001ms !important;
animation-iteration-count: 1 !important;
transition-duration: 0.001ms !important;
scroll-behavior: auto !important;
}
.lw-logos__track {
animation: none !important;
transform: none !important;
flex-wrap: wrap;
justify-content: center;
width: auto;
}
}
/* --------------------------------------------------------------------------
* Print
* ----------------------------------------------------------------------- */
@media print {
.lw-header, .lw-footer, .lw-videos, .lw-logos { display: none; }
body { background: #fff; color: #000; }
}
/* --------------------------------------------------------------------------
* Case study single
* ----------------------------------------------------------------------- */
.lw-study { margin-top: 1.2rem; }
.lw-study__metric {
font-family: var(--wp--preset--font-family--display);
font-weight: 900;
font-size: clamp(2.6rem, 6vw, 4rem);
line-height: 1;
letter-spacing: -0.04em;
color: var(--wp--preset--color--gold);
margin: 0 0 0.3rem;
}
.lw-study__metric-label {
display: block;
font-family: var(--wp--preset--font-family--body);
font-size: var(--wp--preset--font-size--sm);
font-weight: 500;
letter-spacing: 0;
color: var(--wp--preset--color--ink-muted);
margin-top: 0.6rem;
}
.lw-study__headline {
font-size: var(--wp--preset--font-size--lg);
color: var(--wp--preset--color--ink-muted);
max-width: 46ch;
}
.lw-study__client a,
.lw-study__back a { color: var(--wp--preset--color--accent); }
/* --------------------------------------------------------------------------
* FAQ
* ----------------------------------------------------------------------- */
.lw-faq { margin-top: var(--wp--preset--spacing--50); }
.lw-faq__list {
display: grid;
gap: clamp(1.2rem, 2.5vw, 1.8rem);
margin-top: 1.4rem;
}
.lw-faq__item {
border-top: var(--lw-rule);
padding-top: clamp(1rem, 2vw, 1.4rem);
}
.lw-faq__q {
font-family: var(--wp--preset--font-family--display);
font-size: var(--wp--preset--font-size--lg);
font-weight: 700;
line-height: 1.25;
margin: 0 0 0.5rem;
color: var(--wp--preset--color--ink);
}
.lw-faq__a {
margin: 0;
color: var(--wp--preset--color--ink-muted);
max-width: 62ch;
}